What is Cyber Monday?

Cyber Monday is a marketing expression for e-commerce sales on the first Monday after Thanksgiving in America. It’s basically the online equivalent of Black Friday.

Its primary function is to drive people to online shopping sites. It typically runs between 26 November to 2 December depending on the year.

The term was created by a woman called Ellen Davis from the National Retail Federation and Scott Silverman.

Its first appearance was on 28 November 2005 in a press release entitled:

“‘Cyber Monday’ Quickly Becoming One of the Biggest Online Shopping Days of the Year”

shop.org

Historically it was reported at its first inception in 2005 that 77% of retailers saw a dramatic increase in their online sales the Monday after Thanksgiving.

It’s also reported in 2017 that online sales increased to a record $6.59 billion which is substantially greater than sales of $2.65 billion in 2014!

Cyber Monday is a great way for online retailers to compete with the big stores who offer massive discounts on the High Street during Black Friday.

It’s recognised as an online marketing term not just in the United States, but now all over the globe! You’ll see many retailers advertising discounts during Black Friday and Cyber Monday weekend.

The biggest online shopping day to date was on 30 November 2020 in the US. It brought in a massive $10.7 billion sales.

We’re jumping on the band wagon this year. So on on Monday 29 November come back to our website and chat to us to get your 50% discount!